Strategy

We work with you to develop strategies, processes, structural changes, and skillsets to enable digital design and innovation to flourish.

Digital Transformation

Every day, people make decisions that prioritise one decision over the other. A digital transformation roadmap aims to help make that decision process easier regarding design technology. The roadmap establishes a series of proclamations that encapsulate the new mindset and are supported by actions required to achieve this vision. Each action uses the SMART criteria – Specific, Measurable, Achievable, Relevant, and Time-bound – to enable actionable tasks. While the proclamations are intended to remain current for 3-5 years, actions and tasks may evolve as needed.

The process is broken down into three phases: Assess, Roadmap, and Implement. Through the process, we review your current digital technologies and workflows to highlight inefficiencies, benchmark your organisation against other firms, identify current and future trends, and offer clarity in decision-making around future investments.

Software Strategy Assess
01
Assess

- Briefing questionnaire
- Workshop 1: Briefing
- Health check questionnaire
- Staff feedback questionnaire
- Workflow analysis interview
- Skill benchmarking assessment

Software Strategy Roadmap
02
Roadmap

- Workshop 2: Map
- Workshop 3: Sketch
- Workshop 4: Roadmap

Software Strategy Integrate
03
Implement

- Open-access support
- Software workshops
- Software development

Product Discovery

Creating new software? We can assist you in defining your product’s vision, functionality, technology, user experience, and value proposition. The output of the product discovery sprint is a validated product backlog to be used in the product delivery phase. We can even assist in prototyping and usability testing to ensure you remain on track.

How strategy shapes ideas

The making of Prenguin

Industry Research

We work with industry partners to identify and analyse current and future trends. For example, ‘BIM and Beyond: Design Technology in Architecture’ was a report commissioned by the Australian Institute of Architects (AIA) to help examine the usage of design technology in Australian architecture practices. As co-author, we identified three key findings in how organisations are embracing digital technology. Firstly, BIM adoption in Australia is mature, and organisations not actively using BIM are behind the productivity frontier. Secondly, Design Technology rightfully has a seat at the decision-making table. And finally, the majority of organisations are purchasing or developing design automation tools.

Big rocks and monkeys

Why you need an innovation strategy
Modular constructions conflicting truths

Modular construction’s conflicting truths

The problem of how to build better is often framed in binary terms – construction versus manufacturing. But how can we move beyond this binary way of thinking?

Copyright​

© 2026 Parametric Monkey
Parametric Monkey and the Parametric Monkey logo are trademarks of Parametric Monkey Pty Ltd.

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