The problem of how to build better is often framed in binary terms - construction versus manufacturing. But how can we move beyond this binary way of thinking?
The Shitty first draft concept suggests that the first iteration is always crap. For construction, it's Modular, and it needs to be rewritten.
To succeed in industrialised construction, we must shake off the Henry Ford Syndrome and realise that it requires its own solution.
A case study demonstrating how a manufacturer's modelling and shop drawing processes can be automated using mass customisation.